On June 5, Sephora stores around the country will be closing their doors for one important reason. The brand is launching its new platform and tagline, "We Belong to Something Beautiful," in an effort to continue its commitment to inclusivity with its clients and employees.
The brand is launching the new platform with the release of its new manifesto, as well as a visual representation of it by artist John Ohni Lisle. The manifesto explains the brand's commitment to standing together and embracing each other's differences. On June 5, Sephora will take one hour to shut down its US stores, call centers, distribution centers, and home office to host a company-wide inclusivity and belonging workshop. The brand hopes to start a conversation with its employees about what the term means to them and to the retailer and plans to implement future training sessions.
While you may have to hold off on your beauty shopping spree for a few minutes, this is a sign that the brand is dedicated to embodying its values, so you can feel even better when you leave with your makeup haul. Check out the manifesto and illustration ahead.
from POPSUGAR https://www.popsugar.com/beauty/Sephora-We-Belong-Something-Beautiful-Campaign-46194451
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