The prices in malls are higher by 12% on average than in regular shops but we don’t notice it. Our attention is controlled with the help of many factors: uneven floors slow down our movements, complex planning of aisles complicates our orientation in space, and the use of music, lights, and smells encourage a need to stay longer. It’s all thanks to sensory marketing which affects our senses to increase sales. Knowing how retail works from the inside can help us understand the mechanics of our own decisions and buy only the things that we really want.
from BrightSide RSS https://brightside.me/wonder-curiosities/15-secrets-shop-assistants-and-administrators-are-unwillingly-speaking-about-794830/
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