When beauty brands choose models for their ads, they follow different principles. Some look for girls whose faces are like a blank canvas where anything can be painted on. Others prefer models with prominent facial features to convey the uniqueness of the product. But all ads have one thing in common: even if we think that a model barely has any makeup on her face, in reality, there are a few layers of makeup. And it’s really hard to figure out what their natural face actually looks like.
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